智能虎鲸马克华菲总部Project Name:The Agi

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项目名称：智能虎鲸马克华菲总部

Project Name：The Agile Whale_Mark Fairwhale Headquarter

业主名称：马克华菲集团

Owner Name：Mark Fairwhale

设计机构：上海研趣品牌设计

Design Firm：Young H Design

项目地址：浦江科技广场，上海闵行陈行公路2388号

Location: ShangHai

项目面积：9700㎡

Project Area: 9700㎡

完成时间：2020年

Status: Completed in 2020

照片摄影：吴清山

Photographer: Wu QingShan

文案：上海研趣品牌设计

Author：Young H Desig

马克华菲（Mark Fairwhale）以深海鲸命名的时尚品牌，YHD基于该品牌的基因，设计团队利用海浪和鲸鱼的元素为其创造了一个灵活的工作空间，呼应了马克华菲年轻的风格定位。

Mark Fairwhale is a fashion brand named by deep-sea whales. Based on the brand"s genes, YHD design team uses the elements of waves and whales to create a flexible work space for Mark Fairwhale, echoing the young style positioning of Mark Fairwhale.

项目一楼是访客接待区，互动投影屏可以体验品牌精神和文化价值。如跳动鲸形水吧，用艺术手法与品牌基因紧密相连。上两层是办公空间，设计元素既美观又实用。可作为临时活动点的造型楼梯，雕刻成波浪……不同区域的办公空间有不同的颜色差异，为其品牌的各个部门建立独特的视觉识别和清晰的指导。

The first-floor acts as a welcoming area for public guests, allowing them the opportunity to experience firsthand the company’s ethos via the large projection walls, which showcase the company’s culture and values. The whale shaped water bar is closely connected with the brand gene with artistic means. The upper two floors are office spaces, with design elements that are both aesthetic and practical. The unusual staircase also serves as a gathering point for temporary events and has been carefully shaped to imitate the gesture of waves. Throughout the operative areas, careful consideration ensures each of the different areas has its own distinct colors, providing clear guidance for visitors by establishing a unique visual identity for every one of the four brands that are housed under the company.

YHD设计团队为马克华菲打造的灵活舒适的工作场所，不仅让员工更快乐、更健康地工作，也体现了公司的精神风貌。

The flexible and comfortable workplace created by the YHD design team for Mark Fairwhale not only makes employees happier and healthier to work, but also reflects the spirit of the company.

YHD它是一家总部位于上海的合作公司，由年轻的专业创意人员和技术人员组成。公司的作品遍布建筑设计、室内设计等不同领域，为私人和公共空间的客户提供服务。YHD发展源于团队的多元化背景和每个项目的独特性。

Young H Design is a young partnership of professional creative and technician with head office in Shanghai. Our works extend through different fields of design from architecture to interior design, for both private and public clients. YHD evolves from the multicultural nature and background of the team and the unique approach to each project, driven by specificities of context, program and site.

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